CHAMULA.HUSTLE_FALL.2020


Hernandez Artesania is a design case study which illustrates how design practices can help promote indigenous culture, and how cultural capital can empower an individual's sense of identity while improving their economic outcome




CONTENTS
· PROCESO/PROCESS
· DISEÑO/ DESIGN
· ESTRATEGIA/STRATEGY 


ADRIANA RIVERA
Rivera is a graphic designer/artist currently pursuing her MFA in Graphic Design at Cal State LA. She recalls that, as a young child in Mexico City, she saw a mural by David Alfaro Siqueiros, near the entrance of the building where her mother worked. The mural’s massive composition with its vibrant colors captivated her and she yearned to paint.

She moved to Los Angeles when she was 10 years old, and remembers how the art that was prevalent in her everyday life in Mexico City was also to be found in Los Angeles.


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CONTACT 
2914 N. Main St
Los Angeles, Califas 90031

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LOCATION

Pro—Vital, GmbH


Geschwister-Scholl-Straße 8
99423 Weimar, Germany

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